The latest LOGO AR application allows users to see in the real world what they were seeing in the movies or LOGO video games. “We believe the best way to predict the future of play is to invent it”, said Tom Donaldson, VP, Creative Play Lab at the LEGO Group. “LEGO AR-Studio pioneers new possibilities for an imaginative play where children can enjoy both physical interaction and digital engagement at the same time.”
By far this is the best augmented reality application as the characters are talking, walking and working in the virtual world. The children are very engaged and it’s developing their creativity.
The app is free and the more you play, the more architecture elements and characters activities are developing. The models can be controlled with a recording of your movements into your device. “It allows children to play in engaging ways while having ‘one hand in each world’ – playing and building with the physical LEGO models while holding on to their device and bring sets to life,” said Tom Donaldson.