This week ToD brought the technology in the Tower of David, 2000-year-old is the top attraction from Jerusalem. The ToD Innovation Lab will offer workspace, supplies and a real-time beta site for start-ups within the historic citadel built by King Herod.
The location of the lab was carefully chosen by the fact that the best candidates to join the lab will be the products, technologies and development for tourism.
To demonstrate what types of projects the Innovation Lab is looking for, this week’s launch featured a showcase of 20 Israeli start-ups working in the areas of virtual and augmented reality.
An example of an AR app was shown by MARstorytelling. The young company’s “Jerusalem Awakens” lets users lead their smartphones at a remarkable site in the old city and actors perform as if they are walking the roads of the Tower of David or through the bustling stalls of the Cardo. The actors allow watchers to “time travel” to key historical times, making life the biblical city. Users can impact where the video characters take them next.