Market research

Augmented Reality (AR) is virtual reality combined into real life. It enables developers to create images within applications that augment the elements of the real world. With AR, users can interact with virtual contents in their normal reality, and also distinguish between the two.

Virtual Reality (VR) is all about creating a virtual world that users can interact with using computer-generated simulation of a three-dimensional environment through headsets with screens inside and sensor gloves. This virtual world, that the user experiences, should be designed in such a way that identifying the reality would be a real challenge for the users.

Market reasearch by Goldman Sachs
Market reasearch by Goldman Sachs
  • AR market to reach $117,4 billion at CAGR of 75,72% between 2016 and 2022, VR market to reach $33,9 billion at CAGR of 57,84% between 2016 and 2022.
  • 8 out of 10, top tech companies have already invested in AR and VR. These companies include Apple, Google, Microsoft, Facebook, Samsung and IBM.
  • Currently there are 800+ companies are in AR/VR segment around the world out of which 150+ are based out of the UK.



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